10DLC vetting tips and tricks
What do I need to do?
Ensure that your campaigns have the following new elements:
Campaign and Content Attributes
Subscriber Opt-in: Provide the opt-in keywords if applicable. The Opt-in Message is required and must contain the following details: Brand name, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information.
Subscriber Opt-Out: Provide the opt-out keywords. The Opt-out Message is required to contain the following details: Brand name and confirmation the consumer will receive no further messages.
Subscriber Help: Provide the Help keywords. The Help Message must contain the following details: Brand name and an email address, phone number, or website link the consumer can use for assistance.
Campaign Description
Messaging frequency needs to be disclosed.
If donations are collected, it must be clearly stated.
Message Flow/Call to Action (CTA) (Opt-In)
Provide the specific link, written form, or screenshot of the opt-in form.
Use the “CTA (Call-to-Action), Privacy Policy and/or Terms and Conditions Multimedia Upload” field to attach the screenshot, if applicable.
If Verbal Opt-in is collected, please add the script that describes the opt-in flow.
The script must contain the following disclosures: “Brand name, types of messages being sent, message frequency disclosure, “message and data rates may apply” disclosure, HELP information, STOP/opt-out information, and a link to the Privacy Policy and Terms & Conditions”
Phone Numbers cannot be a required field on the website where opt-in is collected. The only way it can be required if text messaging opt-in is the only use of the form.
Please note the campaign vetting review will be on the Call to Action/Message Flow field AND the Call-to-Action disclosure provided at the actual opt-in collection.
Privacy Policy and Terms and Conditions
Provide the Privacy Policy URL in the Privacy Policy Link field.
Provide the Terms and Conditions URL in the Terms and Conditions Link field.
If you do not have your Privacy Policy and Terms and Conditions accessible via a public URL, please upload a PDF or document version of these files in the CTA (Call-to-Action), Privacy
Policy and/or Terms and Conditions Multimedia Upload.
Privacy Policy must include a disclaimer that no mobile opt-in will be shared with third parties for marketing purposes.
Terms of Service must have an SMS disclosure that includes the brand name, types of messages consumers can expect to receive, message frequency disclosure, “message and data may apply” disclosure, privacy policy links, and opt-out instructions.
Sample Messages
Sample Messages must correspond to the registered use case. If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided.
For example, if you register under the marketing use case, state in the description the use of texts for promotional purposes and the sample message should reflect a typical marketing message you would send.
Note: Requirements for opt-in may vary based on the use case (conversational, informational, or
promotional).
Brand Details
If you have not included a website in your brand registration, please go back and add this in
Brand Support Email Address domain should match Website/Online presence if possible
Campaign and Content Attributes
Subscriber Opt-In: Provide the opt-in keywords if applicable. The Opt-in Message is
required and must contain the following details:
Brand name
Message frequency disclosure
"Message and data rates may apply" disclosure
HELP information
STOP information
Example: "Thank you for opting in to receive recurring messages from [Company
Name]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help.
Reply STOP to cancel."
Subscriber Opt-out: Provide the opt-out keywords. The Opt-out Message is required to
contain the following details:
Brand name and confirmation the consumer will receive no further messages.
Example: "You have successfully opted out of messages from [Company Name]. You
will receive no further messages."
Subscriber Help: Provide the Help keywords. The Help Message must contain the following
details:
Brand name
Email address, phone number, or website link the consumer can use for assistance
Example: "Thank you for reaching out to [Company Name]. Please call us at [phone
number] or email us at [email address] for support. Reply STOP to opt-out."
Number Pooling: This must be selected as "Yes" if the campaign is later submitted for a
Number Pool (needing more than 49 TNs on the campaign).
Direct Lending or Loan Arrangement: Must be checked "Yes" if the brand engages in
lending, even if the messaging on the campaign is not related to the lending.
Embedded Link: Indicates if the campaign will send embedded links in the messages.
If selected "Yes", an embedded link must be included in at least one of the sample
messages.
Embedded Phone Number: Indicates whether the campaign will send embedded phone
numbers in the messages (excluding providing a contact for HELP in the help response)
_If checked "Yes", an embedded phone number must be included in at least one of
_
_the sample messages.
_
_Age-Gated Content: Must be checked "Yes" if the content includes any age-gated materials.
_
_Terms & Conditions: Must be checked "Yes" and the Terms & Conditions link needs to be
_
_provided in the Terms and Conditions Link eld. You can visit our Tips and Tricks article for an
_
example Terms and Conditions.
Campaign Details
Campaign Description This eld is used to give a clear and detailed description of what the
campaign will be used for.
Ensure description aligns with registered use case (i.e., registered as 2FA campaign
but campaign description references customer care messages would result in a
rejection)
If multiple use cases are registered, describe all use cases in the description (i.e., Low
volume mixed campaign that includes 2FA and Marketing use cases. Both use cases
should be mentioned in the campaign description.)
If donations are collected, it must be clearly stated.
Call to Action / Message Flow: This eld is used to describe how a consumer opts-in to the
campaign, therefore giving consent to the sender to receive their messages. The
call-to-action must be explicitly clear and inform the consumer of the nature of the program.
If multiple opt-in methods can be used for the same campaign, you must list them all.
Clearly explains how the consumer agrees to receive text messages from the brand
Provide a script, link, or attachment of the opt-in collection material (webform,
physical form, verbal opt-in script, keyword marketing material, etc.). Attachments
can be provided in the CTA (Call-to-Action), Privacy Policy and/or Terms and
Conditions Multimedia Upload eld.
Note: the vetting review will include the call to action disclosure provided at the time
of opt-in collection. This is not a eld in TCR, but the disclosure given to the
consumer when they opt-in. Please visit our Tips and Tricks article for examples.
All opt-in methods (consumer-initiated, keyword, IVR, verbal, written forms,
webforms, etc.) are required to contain the following disclosures:
Brand name
Types of messages being sent
Message frequency disclosure
“Message and data rates may apply” disclosure
Help information
Stop information
Link to the Privacy Policy
Link to the Terms and Conditions
Privacy Policy Link: Use this eld instead of adding links to the CTA eld
Privacy Policy must include a disclaimer that no mobile opt-in will be shared with
third parties for marketing purposes.
Terms and Conditions Link: Use this eld instead of adding links to the CTA eld
Terms and Conditions must have an SMS disclosure that includes the types of
messages consumers can expect to receive, texting cadence, message and data rate
notices, privacy policy links, HELP information, and opt-out instructions.
Sample Messages
Sample Messages must correspond to the registered use case.
If a campaign is registered under multiple use cases (mixed), a sample message for each use
case should be provided.
Identify the brand in the message
Provide at least one sample message that includes opt out language
If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded
link must be included in at least one of the sample messages.
Ensure that your campaigns have the following new elements:
Campaign and Content Attributes
Subscriber Opt-in: Provide the opt-in keywords if applicable. The Opt-in Message is required and must contain the following details: Brand name, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information.
Subscriber Opt-Out: Provide the opt-out keywords. The Opt-out Message is required to contain the following details: Brand name and confirmation the consumer will receive no further messages.
Subscriber Help: Provide the Help keywords. The Help Message must contain the following details: Brand name and an email address, phone number, or website link the consumer can use for assistance.
Campaign Description
Messaging frequency needs to be disclosed.
If donations are collected, it must be clearly stated.
Message Flow/Call to Action (CTA) (Opt-In)
Provide the specific link, written form, or screenshot of the opt-in form.
Use the “CTA (Call-to-Action), Privacy Policy and/or Terms and Conditions Multimedia Upload” field to attach the screenshot, if applicable.
If Verbal Opt-in is collected, please add the script that describes the opt-in flow.
The script must contain the following disclosures: “Brand name, types of messages being sent, message frequency disclosure, “message and data rates may apply” disclosure, HELP information, STOP/opt-out information, and a link to the Privacy Policy and Terms & Conditions”
Phone Numbers cannot be a required field on the website where opt-in is collected. The only way it can be required if text messaging opt-in is the only use of the form.
Please note the campaign vetting review will be on the Call to Action/Message Flow field AND the Call-to-Action disclosure provided at the actual opt-in collection.
Privacy Policy and Terms and Conditions
Provide the Privacy Policy URL in the Privacy Policy Link field.
Provide the Terms and Conditions URL in the Terms and Conditions Link field.
If you do not have your Privacy Policy and Terms and Conditions accessible via a public URL, please upload a PDF or document version of these files in the CTA (Call-to-Action), Privacy
Policy and/or Terms and Conditions Multimedia Upload.
Privacy Policy must include a disclaimer that no mobile opt-in will be shared with third parties for marketing purposes.
Terms of Service must have an SMS disclosure that includes the brand name, types of messages consumers can expect to receive, message frequency disclosure, “message and data may apply” disclosure, privacy policy links, and opt-out instructions.
Sample Messages
Sample Messages must correspond to the registered use case. If a campaign is registered under multiple use cases (mixed), a sample message for each use case should be provided.
For example, if you register under the marketing use case, state in the description the use of texts for promotional purposes and the sample message should reflect a typical marketing message you would send.
**10DLC Vetting Checklist**
Note: Requirements for opt-in may vary based on the use case (conversational, informational, or
promotional).
Brand Details
If you have not included a website in your brand registration, please go back and add this in
Brand Support Email Address domain should match Website/Online presence if possible
Campaign and Content Attributes
Subscriber Opt-In: Provide the opt-in keywords if applicable. The Opt-in Message is
required and must contain the following details:
Brand name
Message frequency disclosure
"Message and data rates may apply" disclosure
HELP information
STOP information
Example: "Thank you for opting in to receive recurring messages from [Company
Name]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help.
Reply STOP to cancel."
Subscriber Opt-out: Provide the opt-out keywords. The Opt-out Message is required to
contain the following details:
Brand name and confirmation the consumer will receive no further messages.
Example: "You have successfully opted out of messages from [Company Name]. You
will receive no further messages."
Subscriber Help: Provide the Help keywords. The Help Message must contain the following
details:
Brand name
Email address, phone number, or website link the consumer can use for assistance
Example: "Thank you for reaching out to [Company Name]. Please call us at [phone
number] or email us at [email address] for support. Reply STOP to opt-out."
Number Pooling: This must be selected as "Yes" if the campaign is later submitted for a
Number Pool (needing more than 49 TNs on the campaign).
Direct Lending or Loan Arrangement: Must be checked "Yes" if the brand engages in
lending, even if the messaging on the campaign is not related to the lending.
Embedded Link: Indicates if the campaign will send embedded links in the messages.
If selected "Yes", an embedded link must be included in at least one of the sample
messages.
Embedded Phone Number: Indicates whether the campaign will send embedded phone
numbers in the messages (excluding providing a contact for HELP in the help response)
_If checked "Yes", an embedded phone number must be included in at least one of
_
_the sample messages.
_
_Age-Gated Content: Must be checked "Yes" if the content includes any age-gated materials.
_
_Terms & Conditions: Must be checked "Yes" and the Terms & Conditions link needs to be
_
_provided in the Terms and Conditions Link eld. You can visit our Tips and Tricks article for an
_
example Terms and Conditions.
Campaign Details
Campaign Description This eld is used to give a clear and detailed description of what the
campaign will be used for.
Ensure description aligns with registered use case (i.e., registered as 2FA campaign
but campaign description references customer care messages would result in a
rejection)
If multiple use cases are registered, describe all use cases in the description (i.e., Low
volume mixed campaign that includes 2FA and Marketing use cases. Both use cases
should be mentioned in the campaign description.)
If donations are collected, it must be clearly stated.
Call to Action / Message Flow: This eld is used to describe how a consumer opts-in to the
campaign, therefore giving consent to the sender to receive their messages. The
call-to-action must be explicitly clear and inform the consumer of the nature of the program.
If multiple opt-in methods can be used for the same campaign, you must list them all.
Clearly explains how the consumer agrees to receive text messages from the brand
Provide a script, link, or attachment of the opt-in collection material (webform,
physical form, verbal opt-in script, keyword marketing material, etc.). Attachments
can be provided in the CTA (Call-to-Action), Privacy Policy and/or Terms and
Conditions Multimedia Upload eld.
Note: the vetting review will include the call to action disclosure provided at the time
of opt-in collection. This is not a eld in TCR, but the disclosure given to the
consumer when they opt-in. Please visit our Tips and Tricks article for examples.
All opt-in methods (consumer-initiated, keyword, IVR, verbal, written forms,
webforms, etc.) are required to contain the following disclosures:
Brand name
Types of messages being sent
Message frequency disclosure
“Message and data rates may apply” disclosure
Help information
Stop information
Link to the Privacy Policy
Link to the Terms and Conditions
Privacy Policy Link: Use this eld instead of adding links to the CTA eld
Privacy Policy must include a disclaimer that no mobile opt-in will be shared with
third parties for marketing purposes.
Terms and Conditions Link: Use this eld instead of adding links to the CTA eld
Terms and Conditions must have an SMS disclosure that includes the types of
messages consumers can expect to receive, texting cadence, message and data rate
notices, privacy policy links, HELP information, and opt-out instructions.
Sample Messages
Sample Messages must correspond to the registered use case.
If a campaign is registered under multiple use cases (mixed), a sample message for each use
case should be provided.
Identify the brand in the message
Provide at least one sample message that includes opt out language
If Embedded Link was selected “Yes” under Campaign and Content Attributes, an embedded
link must be included in at least one of the sample messages.
Updated on: 08/01/2025
Thank you!